(TORONTO, October 24, 2017) – Gravity Partners is deepening its position as one of the fastest growing Agencies in Canada with a new partnership with Montreal-based agency Substance Strategies in order to better service their growing list of clients nationally.

The most recent collaboration for Jameson Irish Whiskey’s out of home program that launched this month, utilizing both Agencies’ deep understanding of how to hyper localize content in culturally relevant ways.

“Partnering with Substance Strategies allows us to continue our evolution as an agency,” said Jordan Herald, Co-CEO Gravity Partners Ltd., “We are excited to be able to offer clients, such as Corby Spirit & Wine Ltd., the opportunity to execute bi-lingual national campaigns that better address the cultural nuances of localized markets.”

The Jameson Irish Whiskey campaign consists of 25 contextually relevant billboards strategically placed in key neighbourhoods across Canada, targeting the Jameson core target in the places they are thinking about, and consuming the product - extending the brand’s reach and engagement through a local voice.

“We are very excited to start working with the team at Gravity Partners,” said Jean-Sébastien Giroux, EVP & Partner, Substance Strategies. “This alliance demonstrates our position as a human, creative and strategic agency. As strategic partners we’ll bring our expertise and experience as well as our knowledge of the Quebec market to the table."

The visual creative for the campaign leveraged the Jameson Irish Whiskey global campaign, and the custom, playful copy that speaks to hyper-local themes, was co-created by Gravity and Substance.“

Canadians are as unique as the places we live, and as a brand we want to reach each and every consumer in a way that deeply resonates,” says, Maria Sweeney Senior Brand Manager, Imported Whiskies, Corby Spirit & Wine Ltd. “The teams at Gravity Partners and Substance Strategies provided a strategic and creative direction that individually speaks to neighbourhoods in both French and English Canada.”

Gravity Partners is a Strategy and Digital agency of record at Corby Spirit and Wine, working on all of the company’s priority brands.  For Jameson Irish Whiskey, Gravity collaborated with Substance Strategies on French market OOH and Digital Content creative executions, Media Experts and H+K Strategies, who provided strategic leadership and PR.

About Gravity Partners

Gravity Partners is not a traditional “advertising” agency, we’re a marketing planning agency. It’s our belief that if you don’t have the right strategy, nothing else matters. We focus on driving sales results and efficiencies across connected marketing ecosystems. Our strength is in collaborating with clients to create brand platforms, content and data driven communications that work across the customer journey.How do we do this? We Operationalize Brands. In today’s world, Brands need to be experienced based. They need to be omnipresent. They need to be human. And so does your marketing and communications.We are creating the next generation agency, and have one of the smartest, most multi-disciplinary teams in the business, with innovative thinkers with broad and deep experience in digital, social and brand – from insights, strategy and marketing to advertising, product development and design.Founded in 2011 by Jordan Herald and Leigh Himel, Gravity Partners has become one of the fastest growing marketing agencies with clients such as Sobeys Inc., Coca-Cola, Simply Orange, NESTEA, Synaptive Medical, GSK, League, The Glenlivet, Absolut Vodka, Campbell Canada, TELUS, TELUS Consumer Health, Corby Spirit & Wine Ltd.http://www.gravityltd.com

About Substance Strategies

Substance Strategies was founded in 2012 by François Décarie and Guillaume Brunet. We offer a range of high-value-added communications and digital marketing services to major clients. Our recipe for success combines extensive strategic depth and stunning agility on a passionate, multi-talented team. Substance Strategies is the agency of choice for firms that deserve a client experience offering talent and experience alongside flexibility, speed and availability.http://substance-strategies.com

Media contacts:Aly Ruizhank PRaly@hankpr.com647.297.9124