Global investment management firm Burgundy Asset Management Ltd. unveiled a new brand design on November 6, with a website that better articulates the firm’s offerings, values and ideas. Gravity Partners Ltd. worked in close partnership with Burgundy to evolve the new look and feel, and collaborated with Burgundy on site architecture, creative and copy development. The main objective of the new website was to create a modern digital channel for Burgundy to better connect with clients, share important information about Burgundy services across various client groups, and offer an easy way for clients to access Burgundy ideas. It was important to the teams at Gravity Partners and Burgundy that the company’s values came to life on the new platform. “This project was not just about the launch of a new website, it was about an exciting evolution within Burgundy to better articulate and externalize the heart of what our firm is about” said Anne Maggisano, Vice President Client Relations, Burgundy Asset Management Ltd. “Gravity Partners were a great partner for this project, and really supported us in helping to realize a new digital expression of who we are, and the role we are playing in building a community of excellence around quality-value investing.” For Gravity Partners, it was a privilege to work with Burgundy on this project. “As a firm, Burgundy has deep relationships with a diverse client base from individuals to institutions, so our goal was to create an online presence that would enrich these relationships,” said Jordan Herald, Co-CEO of Gravity Partners Ltd. To see the new website visit