Gravity Partners is proud to help Canadians make sense of breast cancer together

For Willow Breast & Hereditary Cancer Support, a national organization providing free support and information to anyone affected by or at risk of breast cancer, establishing a differentiated and compassionate brand narrative was essential to making sure no one faces breast cancer alone. The insight that Willow allows people to be themselves in a chaotic and messy time, allowed us to build the brand to lean into the truth of its authentic and emotional network brand platform.