Where Open Skies Can Take You

Swift Current, Saskatchewan is a small Canadian city with a lot to offer. Competing on the world stage for big energy contracts and investment opportunities, their previous brand expression was not doing justice to their economic development story or accurately presenting the city’s true potential to investors.

Using our Human Brand process, Gravity Partners met with city leadership, business leaders, and provincial development leads to establish a brand building project that aligned priorities and defined a differentiated economic development proposition.

Taking Swift Current Further

An extremely robust brand platform was developed that perfectly positioned Swift Current as best in class within the provincial economic development strategy. The resulting communications tools formed one of the strongest investment packages presented by a small Canadian city – offering potential investors an invitation to succeed together with a supportive new community.