For 150 years, newcomer families - including the Sobey family - have brought a lot to Canada. We wanted to help tell that story.

For many newcomers, a single wooden trunk is all they brought from their home country, a true symbol of a brand-new, fresh start in Canada. We drew inspiration from J.W. Sobey’s own childhood journey and created a video that celebrates touching moments within Canadian newcomer families.

Unpacking it all

We captured the ties that bind newcomers across generations with a video that honoured the journey so far, and celebrated what’s to come. We even went digging in the Sobey archive for pictures of the family way back when.

It’s been 150 years since Canada was founded and 110 years since the first Sobeys grocery opened its doors in Stellarton, Nova Scotia.

Canada’s 150th felt like the perfect time to tell the story of J.W. Sobey’s journey and millions of Canadian newcomers just like him. After all, through a unique partnership with the Canadian Museum of Immigration at Pier 21 in Halifax, the Sobey Foundation has helped thousands of Canadians discover and share their immigration stories, making them a permanent part of Canada’s history.

Pride in who we are and where we’ve come from

Our video struck a chord with Canadians from all backgrounds and many of them left heartfelt comments about their own experiences. We’re proud to have helped Sobeys highlight the many ways in which our varied backgrounds contribute to a richer life for all of us.