Eating better made easy

With a focus on making it easier to eat better with simple to prep meal inspiration, Gravity Partners created the #MadeByMe influencer program to connect consumers across Canada through cooking stories. Our micro-influencers revealed the culinary realities faced by busy Sobeys shoppers using videos and a layer of Instagram imagery.

#MadeByMe featured personalities, like actor Stacey Farber and TSN anchor Kate Beirness, working with a Sobeys Chef to create quick, easy and delicious meals based on their tastes, schedule and comfort in the kitchen. While whipping up simple meals, our chefs and celebrities shared shopping tips, food prep tricks and time-saving product alternatives to inspire Sobeys shoppers to get cooking at home.