How young Canadians made Happiness famous by sharing a Coke

The iconic Coca-Cola brand has always been at the forefront of connecting with Canadian teens. Gravity Partners led the agencies' Teams by taking the Global Share a Coke program and activating it in Canada. Our first step? Analyzing millions of relevant teen social conversations around happiness.

We brought Share a Coke to life among Canadian teens by using a distinct, teen-focused lens that was social-at-the-heart to reinvigorate Coca-Cola within the Happiness brand platform.

Making happiness famous

Our insights led us to our core idea of making happiness famous. Based on that, we evolved our go-to market approach in order to get Canadian teens up close and personal with an emerging YouTube star, Lilly Singh, AKA IISuperwomanII.