Getting a seat at the millennial mom table

Iconic, red and white Campbell’s cans have lined Canadian cupboards for over 80 years. As modern life evolved, their brand had not.

Our Task:

Increase relevance with millennial moms around Mother’s Day.


Cultural insights work told us that millennial moms couldn't do what they do without their village. Mother’s Day became Mothers Day – a celebration of ALL by asking millennial moms: “Who helps you mom?” Using creative, video and social content, we rallied #theMotherhood in Canada to light up social channels and connected Campbell’s with the modern family table.