Context

Burgundy Asset Management Ltd. (Burgundy) wanted to make it easy for existing and potential clients to understand who they are and what they stand for.

The Ask

Recognizing the importance of digital channels, Burgundy wanted to revitalize its marketing website so it would play an integral role in the brand experience.

Our Approach

Using our proprietary brand process, including competitor analysis and whitespace identification, we developed a comprehensive brand guide to support the website redesign.

We helped Burgundy replace their existing content with language that made readers feel welcome and understood by the people behind the brand.

Finally, we built the new WordPress site and supported them throughout the launch.